Competitive Intelligence
In DevelopmentYou can't fix a location's performance against a competitor you can't see.
Pricing, promotions, and ratings shift at the competitors near every one of your locations, constantly. Most operators find out they fell behind only after sales already reflect it.
- Tracks nearby competitor pricing and promotions by location
- Compares your ratings and positioning against the local set
- Flags when a location's local competitive picture changes
The problem
Local competition that nobody's tracking, location by location
A price change, a new promotion, or a ratings shift from a nearby competitor affects one specific location — not the brand as a whole. Without a location-level view, that signal gets missed entirely, or it only surfaces as an unexplained dip in sales.
- Competitive changes are invisible until they already show up in performance
- What's happening near one location gets lost in brand-wide averages
- No consistent way to compare how each location stacks up locally
How it works
From blind spot to location-level context
The workflow is built to put local market context next to the location it actually affects.
- 01
Local competitors are identified per location
Each location gets its own relevant competitive set based on where it actually competes, not a generic brand-wide comparison.
- 02
Pricing, promotions, and ratings are tracked over time
Changes in the local competitive picture are tracked continuously, so a shift is visible close to when it happens, not discovered in hindsight.
- 03
Changes are surfaced where they're relevant
A meaningful local shift is flagged against the specific location it affects, so it reaches the person who can actually respond to it.
Why it's built this way
Built for operators managing many local markets, not one
Every location competes in its own market. The view into that has to work the same way.
Location-specific, not brand-wide
Comparisons are built around what's actually near each location, so the picture reflects the market that location competes in.
Context, not just a number
A rating or pricing comparison is only useful next to what changed locally — this is built to show both together.
Common misconceptions
What operators usually get wrong about this
Misconception
Brand-wide benchmarks tell you how a location is really doing.
Reality
A location can be in line with brand averages and still be losing ground to a specific nearby competitor that averages never surface.
Misconception
Competitive intelligence is a once-a-quarter research exercise.
Reality
Local pricing and promotions change often enough that a quarterly snapshot is usually already stale by the time anyone acts on it.
Questions, answered
FAQ
- How is my 'local market' defined for each location?
- Each location's competitive set is configured around its actual market, not a fixed radius or category list applied uniformly.
- What sources does this track?
- Coverage depends on what's configured for your operation. See the Integrations page for current status.
- Is this only useful for underperforming locations?
- No — it's just as useful for confirming a strong location's position as it is for explaining a weak one.
See what's actually changing around every one of your locations.
Talk to us about local competitive intelligence configured for your locations.